Top 5 Beauty Retail Apps on Android in New Zealand - Q4 2022

In the fourth quarter of 2022, the top beauty retail apps on the Android platform in New Zealand showcased varied performance trends in terms of weekly downloads and active users. These insights are derived from Sensor Tower data.

SEPHORA - Beauty Shopping experienced fluctuating weekly downloads, peaking at 433 in the last week of December. The app also saw an increase in weekly active users from 4.5K in early November to over 5K by the end of December.

MECCA - Beauty Shopping had a relatively steady download rate throughout the quarter, with a notable spike to 364 downloads in the last week of December. However, data on active users was not available for this app.

OLIVEYOUNG GLOBAL saw a gradual rise in weekly downloads, reaching a high of 164 in the final week of December. Similarly, weekly active users increased from 226 at the start of the quarter to 357 by the end.

Strawberrynet Beauty Shopping showed a moderate but consistent download trend, with a peak of 85 downloads in the last week of December. Active user data was not recorded for this app.

Lastly, the Nykaa - Beauty Shopping App showed a gradual increase in weekly downloads, culminating in 114 downloads in the last week of December. Weekly active users also rose from 463 in late September to 520 by the end of December.

For more detailed insights and trends, visit Sensor Tower.